At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
What is Adwords?
AdWords is an online advertising tool that helps businesses connect with their customers. You create your online ad, tell AdWords who you want to reach, and AdWords brings your ads to them.
Few important benefits of AdWords are listed as below.
1. Connect with customers when it matters
AdWords has a sophisticated targeting system that helps you show your ads to the right people, in the right place, at the right time. Use keywords, location, demographics, and more to target your campaigns.
2. Control your costs
AdWords gives you complete control over your budget. You choose how much you spend per month, per day, and per ad. There’s no minimum.
3. Improves performance
AdWords shows you how many people see your ads, what percentage of them click to visit your website, and even how many click to call you. With these tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
If you want to change your strategy, you can tweak your ads, try new keywords, or pause your campaign and re-start it whenever you’d like.
Looking at above three points, in short You Can...
Always pause your campaign if you need time to re-evaluate
Control spend by setting a maximum budget
Control who sees your ad with targeting controls
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