In all business, we meet lots of people some are highly intellectual, fascinating, glamorous and incredible. They are really interesting. One of the biggest concern of any businesses is how they can attract or retain consumers of our products or services. In so many cases, businesses does not grow because as they only focus on new consumers and forget about existing consumers. If there is a glitch in the service provided by a company for the consumer can immediately turn into an ex-consumer. Thus it is wise to retain relations with all of them such that most of them will be converted to the highest stages of consumer hierarchy.
SUSPECTS
These are a people might like to do business with you. It consists of anyone whose business problem your company can solve.
In suspect marketing below are few tactics which help to attract the right customer:
Advertising, Direct mail, Trade Show, Expert credibility
This can be done by targeting the people on basis of geographically, demographically, behavioral and psycho-graphics. There are multiple ways to focus on who you think is interested in your product and services.
2. PROSPECTS
Prospect is a subset of a suspect.
Prospect need a tool that can help in a decision-making process, so a company should focus on educating them on how your product or services will work and how it's different from a competitor. Prospect may have the need for whatever product and services your company might provide. Ideally, they have money to invest so as they can solve the problem. You know they have a problem you can solve it. You also know the decision maker, then its added advantage.
3. CUSTOMERS
Customers are generally people who come to you mainly to buy products or services you supply.
Once the prospects are convinced and they buy the product, they are converted to first-time customers which with proper service can convert them to repeat customers. It’s important to make sure that once you have a customer, you keep them interested in your business by starting a relationship during the sales process.
4. CLIENTS
The client stage is the first of the long-term relationship stage for customers. A client is a buyer who feels a real commitment to buy from you.
Clients are in a fiduciary relationship with Company. They can be loyal to your business, and you should have strategies in place to continue to develop your relationship with clients. The degree of personal attention required in case of the customer is less as compared to the client.
There is a small difference between customer and client. Customer is not always buying product or services from you, whereas client is someone who is consistently buying your products and services. If you want to buy coco-cola drink while walking to street back home, you may go for any street shop nearby. You are customer for that shop in that way. If you prefer to sit in restaurant and have coca-cola drink with friends, you generally prefer your regular restaurant. Reason might be you have trust relationship with that restaurant service. In that case you are client of that restaurant. This is just an example to convey concept.
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