In digital marketing there are many ad formats available. Each ad format has its own impression and own benefits.
Many business even choose to run multiple kinds of ads from the same AdWords account to target different medias and target audiences.
Below are nine types of key ads formats in digital marketing.
1. Text ads :
These contains only words. Mostly it uses Ad extensions (refer Ads wirh extensions) to provide additional details and contact information that can make your text ads more relevant to customers. These type of ads are easy to maintain and quick to modify. Also such ads reaches customers when they search on Google.
2. Ads with extensions :
Ad extensions are additional pieces of information about your business, like a phone number or a link to a specific page on your website, you can add to your ads. Ad extensions are free to add to your ads, with the usual charges for any clicks you get. Including ad extensions can improve the visibility of your ads, which can lead to more clicks and improve your ROI.
3. Responsive ads :
Are you aware of responsive website? Refer www.GrassDew.com You can open it in your mobile phone's browser and your laptop's browser. You can see this website's content like images, text, menu etc automatically adjust their size, appearance, and format to fit available screen dimension.
Same way there are responsive ads, these ads adjust their size, appearance, and format to fit any available screen. It helps to always show full ads to anyone viewing it, regardless of device s/he is using. These ads can transform into text or image ads. In a matter of minutes, create ads that fit just about any ad space available. Plus, responsive ads can show as native ads, which boost your impact by blending into publisher’s websites.
4. Shopping ads :
These ads are targeted towards customers who are interested in online shopping. There are again two types under shopping ads.
First sub category is Product Shopping ads which show users a photo of your product, a title, price, store name, and more details about your product.
Secondly in few countries (Australia, Canada, Germany, France, Ireland, India, New Zealand, Singapore, South Africa, the UK, and the US), there are Showcase Shopping ads. These ads contains an image and description that expands when clicked to show several related products and information about the store.
There is difference between both. Showcase Shopping ad are focused on people who are researching where to buy rather than looking to buy a specific product. On other hand product shopping ads shows an ad featuring your product to people shopping online for that product or related products.
5. Image ads :
These ads contain static or interactive graphics. For animated ads, .gif and Flash format can be used. These are beneficial in the way those are visual to customers and reaches customers on websites that partner with Google.
6. Video ads :
These ads show online video. These can be handled by running standalone video ads or by inserting them in streaming video content. These ads are rich and gives engaging experience to customers. Similar to image ads these also reaches to customers on websites that partner with Google.
7. App promotion ads :
Now days are of mobile apps. These ads drive app downloads and engagement with app promotion ads. These ads send your customers to download your app from an app store, or include a deep link directly into your app. Such ads needs more testing as those will appear only on devices compatible with your content.
Below is IKEA mobile app ad example.
8. Call-only ads :
These ads are made to drive phone calls to your business via ads that include your business phone number. People can click on these ads and then call your business directly. These ads will only appear on devices that can make phone calls, and any field in these ads can be hidden to fit on smaller screens.
9. Rich media ads :
Rich media ad includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. Using HTML 5 technology, the ads can include multiple levels of content in one placement like videos, games, tweets from an ad, etc.
If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, these ads are best to fulfill purpose.
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