HTML stands for Hyper Text Mark-up Language. HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and current version of the HTML standard.
CSS stands for ‘Cascading Style Sheets’ and is the language of design for web pages, giving site designers the ability to suggest how their site documents are styled. CSS is interpreted by all graphical web browsers regardless of device or operating system. It allows a logical division between the structure of a web page, (handled by the HTML) and the way it should look. CSS can be used to tailor the appearance of a web page specific to a particular device or screen size. In short, CSS is the language used for implementing front-end web design.
There are many benefits of HTML5 along with proper CSS in technical areas as well as business functional areas. I am specifying key eight benefits of choosing those.
1. Cost effective Multi-Platform Development
A single batch of code can be used across platforms, devices and different markets; this is an advantage because it results in lower development and maintenance costs over the web site or web application's lifetime, enabling you to use your resources elsewhere. Current best practice for cross platform (e.g. IOS and Android) application development is a ‘hybrid’ approach, whereby web standards are followed within a native application ‘wrapper’ that can be placed in the iOS or Android store.
2. Good page ranking
If the foundation of a website is not semantically accurate (i.e. unreadable, non-standard based code) then the page itself will not attain a good rank within search engines. No amount of Content Marketing in conjunction with Search Engine Optimisation (SEO) will make a difference to rankings if your page is not well structured HTML, easily readable by the Search Engine, in a logical document structure. HTML5’s new elements can be relied on when sites are being re-indexed on search engines, as specific mark-up features of HTML5 are of value when search engine results pages (SERPs) are being calculated.
3. Offline browsing
In a similar way that ‘apps’ can be used offline, without an internet connection, HTML5 supports local storage of web application code and content. This is a tremendous advantage to businesses, like publishers, who can provide an offline web experience for readers on the move. The offline cache also produces significant performance enhancements as more of the site or system code and content is accessed quickly, locally.
4. Consistency across multiple browsers
Not all browsers support all web pages or web applications, however, the implementation of HTML5 and CSS3 helps the designer to create a compatible site or system within all browsers.
5. Better mobile access to Business Intelligence
Future development of HTML5 applications may lead to better access to business intelligence as all devices that are compatible with HTML5 will have the same ability to collect, collate and use data using standard (cross device) browser based analytics tools.
6. Extension of video to a wide range of platforms
One of the biggest benefits for marketers now is that HTML5 has native video support and can be directly built in to the supporting browsers which allow faster, high-quality video’s to be distributed. The inclusion of direct video content on a web page can also impact positively on SEO, as it is unique, engaging and therefore is included in ‘quality content’ that search engines are looking to send users to.
7. Geolocation
HTML5 supports geolocation. This can be of primary importance when developing location based services or apps.
8. A better user experience
HTML5 offers a wider range of design and presentation tools across media types, giving the developers greater scope to produce a better web sites and web applications. This is vital from a business point of view, as user engagement and retention is key to increased site and system use and conversion. Creating an accessible and usable site or system means that users will be more likely to engage.
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