Content Marketing is a type of marketing that involves the creation and sharing of online material that does not explicitly
promote a brand but is intended to stimulate interest in its products or services.
This online material can be videos, blogs and social media posts.
It is crucial skill to create content for any social online world. It is a ongoing challenge and what should be written, recorded and produced requires time and resources.
For a text based article it needs a good headline, a interesting opening paragraph and an easy to read structure for all.
For a video it needs a professionally developed and more importantly keeping in mind the short attention spans to deliver message clearly.
In this article, I am trying to give examples of few video commercials which will help you to relate concept.
In short, content marketing should engage people. In content marketing, there are typically four main purposes of content, which are:
1. To entertain :
People of all age groups and cultures respond to humour. Most people relate humour with their past experiences or they just smile and feel relaxing mind.
Generally videos are preferred medium to entertain online audience, but its niche skill to have nicely drafted text to entertain and convey message to large online audience.
For example, see this entertaining commercial.
2. To inspire :
It is not easy to inspire people to be better, help them to push their limits or to be successful via content. To inspire people, you need to know them well and you need to explain where are they now, and what can be changed to be at more better place.
For example, see this inspiring commercial.
3. To educate :
Few products or services needs education to customers. For example if prospects are using product A since long time, its important to educate on new product B which will be more beneficial to them. Its through education you can directly create awareness abour your product's benefits and sell happens.
For example, see this educating commercial.
4. To convince :
Every person is going through more or less problems while consuming any service or product. Through advertise, you can spread message of something better is waiting for them - simply convince them.
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